In fact, “ddmap.com Robot” is just ddmap.com according to MSN’s open programming interface, the production of a tool.

In the “ddmap.com robot” under the leadership of, ddmap.com, in order to provide the initial building of the Shanghai public transport and transfer of inquiries by a growing number of Web users understand and use.

In August 2005, on the line just 3 months ddmap.com attracted many investors to come. By the end of December the same year, Hong Kong, Morningside Venture completed a ddmap.com200 million in the first round of financing. Early in 2008, ddmap.com also be KTB, Morningside, and so on a total of more than 900 million investment.

At present, ddmap.com the third round of financing are under negotiations.

Xu Long as ddmap.com will: Location base, local live, that is the location-based technology platform with the local community.

Xu is the founder and ddmap.com’s CEO. Just when the company was founded, and his newborn son, the name ddmap.com. “I imagine the same train his son to cultivate it,” Xu Long as a result Web site naming “ddmap.com”.

Ddmap.com from the map to ddmap.com

With interest on the Internet, has been 2 years in the automotive industry’s sales Xu Longjiang to join the IT industry, since 1997 worked Chinaquest, engaged in sales work.

The portal was once Chinaquest want to do is to provide the first online map services, one of the sites, although at that time the company has a good GIS technology, but the online mapping service has not become its main business.

In 2000, the Internet bubble burst, Chinaquest worse.

Chinaquest served as Director of Sales of Xu from the Longjiang customers and determine the needs of users, the company should continue to focus on the development of the Internet, the development of online map search mode, but the idea of Xu’s board of directors has not been recognized.

Xu Long Jiang still insisted that, as Baidu, GOOGLE search on the online habits of the culture as well as the popularity of PC and the Internet, users have a strong impulse on the Internet, such as access to public transportation, such as the daily life of the transfer of information, and Bishi, which has not yet Web site offers a good solution.

This is Xu Longjiang want to do, but since that can be done.

In June 2004, Xu Longjiang leave Chinaquest, and identified a group of people, and ddmap.com map to start planning.

To pull the other two partners, with more than 100 million as a start-up capital to Shanghai for the experimental field, and ddmap.com Xu Longjiang quickly made the map in May 2005 on the line.

However, the initial ddmap.com how to map the Kwong and the role of the divisions is a big problem, because “no money to advertise.”

Panic, they suddenly produced “ddmap.com robot.”

As a result, they “step in the short-cut”: website a week after the line, Shanghai will have 500 users of the MSN add ddmap.com a robot.

Six months later, the use of robots ddmap.com Shanghai MSN users rose to 150,000. Three years later, has 550,000 users in Shanghai MSN added a robot.

For a time, ddmap.com map in Shanghai have been aware of the many friends and, even now, “ddmap.com the role of the robot has been weakened, as we all know ddmap.com the map.”

However, at the time of ddmap.com map, as its name implies, the most important function is to take public transportation and building information, because these two features most likely to use technology to solve. For information with the local community, at the time ddmap.com map “is a major release such as hospitals, schools and so on, fixed position relative information.”

Later, they found that a growing number of users, and ddmap.com In addition to the use of the road map travel inquiries, but also hope to resolve some of the other problems of life access to information.

In 2008, ddmap.com map to ddmap.com, introduced the focus of the local search information, location of a search engine to increase the keyword search engine combination.

According to IP, and other statistical information, ddmap.com only users in Shanghai will reach 300 million people.

“At that time, expansion of the influence of very fast, because we solve the people’s daily needs of real life, some companies may also save a lot of calls the hotline telephone consultation.” Longjiang said Xu.

Profit only a matter of time?

ddmap.com has always insisted on individual users free of charge, users do, “the daily lives of free assistance.”

However, there is no free lunch. This is the beginning Xu Longjiang after careful thought, “a company not to make money certainly will not do.”

Jin Qianbao young people, the seabed fishing, and so on till the service-oriented businesses are keen to let Xu Longjiang smell the opportunity, “ddmap.com value is brought to the Jin Qianbao in ddmap.com find Jinqian Bao, the seabed of the profits of these people” .

More in the long run, Xu Longjiang’s intention is to enable a service-oriented businesses such as online free of charge to the bill.

Ddmap.com According to the statistics, in Shanghai, there are about 300,000 potential customers. Based on this figure, Xu Longjiang such calculations account, “the assumption that not every customer to buy other products, only the threshold to pay a fee (2800 yuan / year), 10 million customers is 280,000,000 / year; My ideal is at least 20 cities nationwide to do a year to have sales of 2.0 billion. ”

In June 2008, Ereli launch of the “living Chinese search industry development report” shows that in 2006, the life of the world’s information market is searching for about 4,100,000,000 U.S. dollars, in 2011 is expected to reach 11,100,000,000 U.S. dollars.

Of course, like the gold rush in this area would be far more than a Longjiang Xu.

In 2007, former CTO Liu Jianguo Baidu was founded aibang.com, a national user with a full range of “+ location information,” the life of information search services.

However, when it can achieve these sales, currently Seo for the Longjiang, is not known yet.

From the line by the end of 2007 to two years, ddmap.com crop failure. By the end of 2007, Shanghai began to set up sales, this year’s sales target is 13,000,000 yuan; As for the next sale of the city where, is still unknown, to online, as the case may be.

“We are very patient, must not spoil things by excessive enthusiasm,” Xu said that because of the life of local search is a long process of accumulation of the habit, even if Baidu is the search engine, spent 5-6 years to accumulate this behavior, we Even more so.

This is Xu Longjiang of the attitude of investors, who have never been profitable on a timetable with investors betting on the signing of the agreement.

In this regard, Liu Jianguo share his view that “life search to find more appropriate business model will take some time accumulation.”

As a result, Xu Long Jiang said that his desire to is simple: train 80, 90, after the Internet search users in the habit of living one day, all users, as long as the search for information on daily life, they will think of ddmap.com.

Forces and ddmap.com the present Shanghai has been extended beyond the approximately 15 cities and set up a branch 6, from the size of the initial 3 Start-up to the present more than 270 individuals. Long Jiang Xu said Shanghai is now ddmap.com advertisers has reached more than 6,000.

“The key now is to do a good platform to promote the well to attract more users,” Xu Longjiang full of confidence.

In the future earnings, Xu Longjiang there is a long-term plan: service-oriented businesses in ddmap.com platform for advertising, and ddmap.com buy that the “keyword” search rankings, and other products, only the first step; in the future even Into business with.

In the source of profit, service-oriented businesses have also been taken into aibang.com targeted as on the grounds that, “life as a service provider businesses, can help to show love for their characteristics, and consumers to take close-up interaction, an increase in users The popularity and influence, driving consumption. ”

In April 2007, venture capital latitude (Matrix Partners) injection aibang.com500 million U.S. dollars. Search for life on the Web site of the profit model, the management of China Jingwei venture partner Zhang Ying of the view that in the future to advertisers, and even individual user fees are taken into account, but when an enterprise in which direction to achieve a substantial profit No specific timetable.

In addition, the Beijing operator of a map that can be a model for cities to replicate the success of other cities, as well as the future profit models, including the implementation of all ddmap.com of life, information search platform to face the test.

Baidu try to destabilize him?

Ereli noted that the report, the lives of the world’s information search is higher than that of GM searches grow at a rate of 2 times.

Means that the opportunity to compete.

In the search for life in the field, swarming into the site in addition to ddmap.com, aibang.com, also koubei.com, 58.com, ganji.com and so on.

To a certain address, with different radius around to spread the use of keyword search requirements within the scope of a life-related goals, that is, “location + keyword search engine search engine” is the love and ddmap.com help of The main mode of display. This is their reputation and the difference between net and so on.

Long Jiang Xu admitted that the current and ddmap.com the most direct competition, “as long the most” is aibang.com.

In addition, the current Baidu, Sina and Netease, and other services provided by the map, limited to the building of the inquiries and line level, only Google in 2007 launched a test version of the search for life.

A high-ranking Mapbar said Baidu, Sina and Netease, such as the Google Web site, such as the upper reaches and are Mapbar, Mapabc such a map operators to provide users with map services; and ddmap.com even have a direct competition between the search for life Web site “love to help” network is no exception.

It is reported that, ddmap.com directly with the electronic map in the upper reaches of the industrial chain business plans to buy map data, map in the middle do not need to talk to operators, because “ddmap.com team from Chinaquest out, the map technology,” Xu Longjiang Rather proud.

Of course, Xu, this is also the love and ddmap.com help, or even Baidu, compared to Google’s advantage, “no map technology, everything is out of contorl (get out) of.”

Gobi invested enterprises in the field of digital map – map-ling, Xu Chen, said his partner, whether or not the map provide search technology for Web sites, the current difference is not obvious, after all, this business are still in the training stage, but In the long run, if the upper reaches of the chart with the most companies do not have a stable and cooperative relations, they may be subject to a threat.

In any case, “Baidu may have to search for life in the area of the hand,” says one investor said.

Because it seems that the advent of the crisis.

Liu Jianguo has been the surprising remarks that life may have a size of the search market over Baidu.

Xu seems in Longjiang, ddmap.com to all customers in Hong Kong, with such a broad sense, such as Baidu’s search platform does not conflict with the potential customer base, but the number It is, of course, piled up in the city of more local services. “I have a few more potential customers, why do little more than Baidu?” Long Jiang Xu asked.

However, the operator of a map that generally speaking, users search for life on the Web site of a very high brand loyalty, once accustomed to a Web site, rarely to change; As a result, Baidu is likely to “merger” of the way into the领域.

Xu Long Jiang’s intention is that regardless of these giant hand at every turn, just its own job properly done, their big enough to do, even if the giant to acquire, but also had a high enough price.

Therefore, Xu Longjiang of the view that the next time, ddmap.com need for refinancing, “in all the money for troubled rival, occupying the market as soon as possible, out of their board.”(from 21st Century Business Herald)

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